Selected Case Studies

Building Loyalty Through Technology & Partnerships

Deutsche Telekom

Customer Engagement & Loyalty Program Management

As a Partner acquisition Agency for Deutsche Telekom, we manage the Magenta Moments, the first cross-border engagement platform across: North Macedonia, Croatia, Poland, Hungary, Slovakia, Montenegro, and Austria. Our end-to-end program support includes:

  • Strategic partner prospecting and onboarding
  • Partner agreement, onboarding, training, mystery calling & shopping
  • Performance reporting, analytics, and market insights
  • Relationship building and in-market feedback loops

Over the past two years, we’ve onboarded more than 3,000 lifestyle brands, delivering meaningful customer benefits and driving engagement at scale.

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Friendi Mobile – Sultanate of Oman

Customer Engagement Technology & Program Management

For Friendi Mobile’s customer engagement initiative, we delivered a full-stack solution—from concept to deployment. Our scope included:

  • Designing and launching the engagement platform
  • Developing and managing the partner ecosystem
  • End-to-end program operations and backend support
  • Building a custom quiz platform where users win hundreds of rials monthly

From technology architecture to performance management, we power Friendi’s loyalty experience with precision and scale.

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du Telecom – UAE

Customer Rewards Platform Design & Program Management

In partnership with VARLABS (Greece), a VAS service provider to du Telecom, we designed, developed, and deployed a comprehensive Customer Rewards Platform. Our scope covered:

  • Conceptualization and platform architecture
  • Full-stack technology development
  • End-to-end program management and operations
  • Brand onboarding and ecosystem activation

The program features over 100 participating brands, delivering curated lifestyle rewards and driving customer engagement across the UAE.

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Mercury Payments – Fintech | GCC Region

Gamified Rewards Platform for Financial Engagement

Mercury Payments engaged us to design and deliver a purpose-built platform aimed at supporting blue-collar workers and incentivizing money transfers through rewards and gamification. Our scope included:

  • Conceptualizing the engagement strategy
  • Designing and developing the full technology stack
  • Integrating gamified features to drive repeat usage
  • Delivering a turnkey solution with backend management

The platform was successfully deployed and handed over, enabling Mercury to deepen customer loyalty and expand financial participation across its user base.

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Virgin Mobile’s Telco

Integrated Customer Engagement Platform & Program Management

For Virgin Mobile’s Telco operations in the Kingdom of Saudi Arabia, we developed a fully integrated customer engagement platform tailored to their user base. Our contribution included:

  • Designing and deploying the technology stack, embedded within Virgin Mobile’s customer app
  • Managing the full lifecycle of the engagement program
  • Onboarding and activating over 125 brand partners across lifestyle verticals
  • Supporting in-market operations and performance optimization

Our solution delivers seamless engagement, localized rewards, and scalable partner integration—all within Virgin Mobile’s native ecosystem.

 

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